Friday Fundamental Tip: Implement a Student-Athlete Campaign

September 9, 2011

Every first Friday of the month I am going to release a small marketing tip that coaches can easily implement into their marketing plan.  These will be short entries that are highly practical in nature.

To be successful in marketing via social network sites (e.g., Facebook), coaches must find ways to build their followers on a regular basis.  So, I have decided to dedicate this tip to a small strategy that can make a big difference for teams.  Building on the previous “Takin’ Care of Business with Technology” and “Five Tips for Facebook” entries, I believe it would be highly effective for coaches to implement a student-athlete “Facebook Follower Campaign.”  Here are steps that coaches can carry out to be effective in this endeavor.

  1. Develop a creative name for the campaign (example: Facebook Moc-a-thon);
  2. Determine the increase in followers you would like to achieve over a set time frame (example: adding 500 followers in one week);
  3. Provide student-athletes with a set guideline for their expected participation (example: each student-athlete invites at least 25 people to join the site);
  4. Consider whether or not there are creative ways to tie-in technology with the campaign (example: release video of head coach promoting campaign);
  5. Determine a reward system to encourage student-athlete participation (example: this one is up to you and your compliance staff).

My final suggestion is to have fun and to continue to think of ways to build on your efforts as you move forward.

Marketing becomes truly effective when you continuously build on previous strategies.  Have a great weekend and I will see you again next week!

Information on author (Coyte Cooper, PhD) can be found here


About ELSMarketing

ELSM is a company that specializes in the development and implementation of innovative marketing plans for sport organizations, businesses, and programs. By focusing on the client’s goals and expectations, we strive to develop strategies that will build the brand of the entity in a way that will ensure future success. The bottom line is that we are committed to working with entities who are looking to take themselves to the next level from a marketing standpoint. While there are a variety of strategies that we implement to achieve this, it starts with the values we have in place for our company. Here at ELSM, “Innovation is the Expectation!”
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