NWCA and ELSM Introduce the Open Division of the Best of Brand Awards

ELSM Staff Writer: Katie Burger

CHAPEL HILL, NC (November 8, 2012) – An exciting new addition to this year’s Best of Brand Awards will be the Open Division, created specifically for high school, middle school and club wrestling programs.

Interest from non-collegiate programs sparked after a hugely successful initial year of the Awards which were created by Elite Level Sports Marketing (ELSM) and the National Wrestling Coaches Association (NWCA) to entice college programs to innovate and creatively market themselves via social media outlets, as well as recognize and reward successful programs for their well-deserved efforts.   In response to this interest, the 2013 Best of Brand Awards will be expanded to include the Open Division.

“Following our first year of the college awards, we had several high school and club coaches that asked if we were going to expand our competition,” said ELSM CEO Coyte Cooper. “We are pleased to extend this competition to programs at all levels as it will serve as a catalyst to grow the sport.”

The Open Division is for non-collegiate wrestling programs, specifically at the high school and club levels.  There will be three categories, a sampling of the Best of Brand Awards, in which programs may choose to enter and compete: The Gold Standard, “Better than Good” Graphics, and “Added-Value” Video.

Programs can participate in any or all of the three Open Division categories (see descriptions below), but should submit their application no later than December 1st, 2012 to be given full consideration for The Gold Standard category.  However, the video and graphic submissions will be accepted until April 15th, 2013.

  • The Gold Standard: For the program who best embraces innovative marketing strategies in their social media efforts. In this category, the programs that best build and engage their follower base will be given priority.  In addition, the specific quality of the content and message will be taken into consideration.
  • Better Than Good Graphics: For programs who create a high quality graphic that builds the brand of the program.  This includes any graphic that was used to engage followers throughout the year via the Internet and social media.
  • Added-Value Video: For the program who creates a video of any kind for the purpose of marketing their team and brand.  This can include traditional highlight videos, behind the scene videos, and/or entertainment videos that were used to engage followers.

The finalists will be announced in early July and the winners crowned at the 2013 NWCA Annual Convention.

If your program is interested in taking on the Open Division challenge, please fill out the application form online using the link below.  For any other questions, contact Dr. Coyte Cooper at coytecooper@elsmarketing.org.

About the National Wrestling Coaches Association (NWCA)
The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments.   The membership embraces all people interested in amateur wrestling.  The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.

About Elite Level Sports Marketing (ELSM)
Elite Level Sports Marketing is a firm which specializes in the development and implementation of innovative marketing plans for sport organizations, businesses, and programs.  Functioning around five core values: innovation, integrity, connection, adding value, and making a difference, ELSM provides coaches and fans with marketing resources to help grow sport organizations.

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About ELSMarketing

ELSM is a company that specializes in the development and implementation of innovative marketing plans for sport organizations, businesses, and programs. By focusing on the client’s goals and expectations, we strive to develop strategies that will build the brand of the entity in a way that will ensure future success. The bottom line is that we are committed to working with entities who are looking to take themselves to the next level from a marketing standpoint. While there are a variety of strategies that we implement to achieve this, it starts with the values we have in place for our company. Here at ELSM, “Innovation is the Expectation!”
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