Staff Writer – ELSM
Chapel Hill, NC – In an effort to reward programs for their investment in marketing, Elite Level Sport Marketing (ELSM) has partnered with the National Wrestling Coaches Association (NWCA) to create three new Best of Brand “Social Media of the Year” awards for college wrestling coaches and wrestlers.
The new awards program was designed to honor the head coaches, assistant coaches, and wrestlers who established the strongest social media presence for the 2012-13 year.
While the program will take into consideration the involvement in all social media outlets, the emphasis will be placed on coaches and athletes who have established a strong presence on Twitter.
“Our goal is to continue to grow wrestling via innovative marketing initiatives,” said ELSM CEO Coyte Cooper. “These awards are designed to honor coaches and wrestlers who have stepped up and used social media effectively to help build the brand of their programs.
The criteria for determining the award winners will feature two key elements: a panel of judges assessing performance (60%) and an online voting competition (40%).
The online voting for the three different categories will take place in consecutive weeks during the end of May and the beginning of June (see schedule below).
- Assistant Coach: May 27th-31st
- Wrestler: June 3rd-June 7th
- Head Coach: June 10th-June 14th
Each week the voting will start at 8:00am on Monday and will conclude at 11:59pm on Friday. Access to the poll will be available on the ELSM site: www.elitelevelsportmarketing.com.
The winners of the competition will be announced on the following days at 8:00pm EST on the @ELSMarketing Twitter account.
- Assistant Coach: Monday, June 17th
- Wrestler: Tuesday, June 18th
- Head Coach: Wednesday, June 19th
Each winner will receive a custom framed awards poster and will be honored in a feature story that will be housed on the ELSM and NWCA sites. These individuals will also be recognized at the NWCA Convention in August.
While the determination of finalists is already taking place, nominations for each category will be considered until the online voting is started. To nominate a coach or wrestler, please send their name to firstname.lastname@example.org.
The social media coach of the year awards will serve as a kick off for a more extensive awards program that will take place during the 2013-14 season. More information will be released on the program in August.
About Elite Level Sports Marketing (ELSM) Elite Level Sports Marketing is a firm which specializes in the development and implementation of innovative marketing plans for sport organizations, businesses, and programs. Functioning around five core values: innovation, integrity, connection, adding value, and making a difference, ELSM provides coaches and fans with marketing resources to help grow sport organizations.
About National Wrestling Coaches Association (NWCA) The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments. The membership embraces all people interested in amateur wrestling. The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.