Staff Writer – ELSM
Chapel Hill, NC – Elite Level Sport Marketing (ELSM) and the National Wrestling Coaches Association (NWCA) have announced an initial list of nominees for their “Social Media of the Year” award in the Assistant Coach Category.
Following the initial early nomination period, there are eight assistant coaches that will be included on the ballot for the award. Each of these are individuals (see below) who have utilized social media effectively to market their programs while building their personal brand.
- Todd Beckerman (@BeckermanT) – Assistant Coach at Maryland
- Alex Clemson (@alextclemsen) – Assistant Coach at Virginia
- Sammie Henson (@sammiehenson) – Assistant Coach at Missouri
- Jamill Kelly (@jamill_kelly) – Assistant Coach at NC State
- Rocco Mansueto (@MansuetoRocco) – Assistant Coach at Tennessee Chattanooga
- Troy Nickerson (@troy_nickerson) – Assistant Coach at Iowa State
- Danny Irwin (@DannyIrwin2) – Assistant Coach at Wabash
- Kevin Roberts (@kroberts118) – Assistant Coach at Oregon State
“The nominated coaches have done a really nice job using social media to engage followers,” said ELSM CEO Coyte Cooper. “By investing in mediums like Twitter, they have each helped to build interest in their program and the sport.”
The criteria for determining the award winners will feature two key elements: a panel of judges assessing performance (60%) and an online voting competition (40%).
The voting for the Assistant Coach category will take place from May 27th-31st on the ELSM website (www.elitelevelsportmarketing.com). Voting will start at 8:00am on Monday and will conclude at 11:59pm on Friday. Individuals will be allowed to vote once each day.
The winner of the award will be announced Monday, June 17th at 8:00pm EST on the @ELSMarketing Twitter account.
Each winner will receive a custom framed awards poster and will be honored in a feature story that will be housed on the ELSM and NWCA sites. These individuals will also be recognized at the NWCA Convention in August.
For more information on the “Social Media of the Year” awards, visit the ELSM site.
About Elite Level Sports Marketing (ELSM) Elite Level Sports Marketing is a firm which specializes in the development and implementation of innovative marketing plans for sport organizations, businesses, and programs. Functioning around five core values: innovation, integrity, connection, adding value, and making a difference, ELSM provides coaches and fans with marketing resources to help grow sport organizations.
About National Wrestling Coaches Association (NWCA) The National Wrestling Coaches Association, established in 1928, is a non-profit organization for the advancement of all levels of the sport of wrestling with primary emphasis on developing coaches who work in academic environments. The membership embraces all people interested in amateur wrestling. The three core competencies of the NWCA are: coaching development, student-athlete welfare, and promotion of wrestling.