Branding is all about being bold. You’ve got to be bold enough to dream up a unique vision and then bold enough to make it public. The thing is that most people are not willing to do this and they will instead stand aside and criticize and critique the individuals who are brave enough to dream big publicly. If you want to achieve great things in branding, you must find a way to believe in your vision so much that you will never let others deter you from your pursuit to achieve unique things. This is what it will take to get people on board with your vision and to create energy surrounding your brand.
When you take the time to study the organizations who have created an extraordinary brand, it always starts with the boldness of a leader. This is usually an individual who has a special ability to dream far beyond what other people would consider a realistic expectation. While others say that something is not possible, they see their vision clearly in their head and are willing to cast a vision regardless what other people will think of them. Far before what Apple what it is today, Steve Jobs had a vision for products that would transcend the way that people consumed technology. This would not have been possible without an amazing ability to dream. The end result is a brand that is now one of the strongest in the world – and influences people’s lives daily in a positive manner.
In addition to being bold enough to dream, you must develop the ability to move on your vision when things are not clear. While you can see the end goal, it is likely that you will not know the steps it will take in between to realize your brand vision. This is when you need to be bold enough to move (and take creative risks) so that you are able to learn from the process. And as you do this, you must constantly strive to create energy with the people around you. This will not be possible if you lose your ability to believe that you are going to achieve REALLY great things. Martin Luther King Jr. was able to change our world forever because he had an extraordinary passion that fueled his vision in times of extreme adversity. If he can accomplish this, then surely we can find the courage to pursue our dreams.
The point of this entry is to encourage you to be brave in your pursuit to achieve great things. Whether you are a boss, coach, parent, athlete, student, or leader in any other capacity, you will need to learn to dream big publicly if you want to build an extraordinary brand. As explained by LinkedIn co-founder Reid Hoffman, “Ironically, in a changing world, playing it safe is the riskiest thing you can do.” So, be bold enough to cast a vision that will elevate the people around you. Do not worry about whether or not people think you can achieve it. Instead, spend the time to know the vision you are passionate about and then be brave enough to take steps even when you don’t see the whole staircase! You will never regret chasing your vision and dreams!!!